Understanding McLuhan/Understanding McLuhan (1996)(Voyager)[Mac-PC].iso/pc/mcluhan.dxr/06787_Field_TCUM T352.txt

Text File | 1996-04-10 | 1KB | 16 lines

mechanical time-sense of the Renaissance enabled men to live
in the classical past, and to tear themselves out of their own
present. Here again, it was the printing press that made
possible the re-creation of the classic past by mass production
of its literature and texts. The establishment of a mechanical
and abstract time pattern  soon extends itself to periodic
alteration of clothing styles, much in the same way that mass
production extends itself to periodic publication of newspapers
and magazines. Today we take for granted that the job of
Vogue  magazine is to alter the dress styles as part of the
process of its being printed at all. When a thing is current, it
creates currency; fashion creates wealth by moving textiles and
making them ever more current. This process we have seen at
work in the section on “Money.” Clocks are mechanical media
that transform tasks and create new work and wealth by
accelerating the pace of human association. By coordinating